Did you know that social selling is going to be a $1.3 trillion industry by 2023? That’s right, businesses that are able to capitalize on the power of social media will be able to grow their revenue at an unprecedented rate. In this blog post, Jeffrey Hammel walks you through some of the top social selling trends in 2022 and how you can prepare your business for them. So don’t miss out – keep reading!
Jeffrey Hammel Lists The Top Social Selling Trends of 2022
In 2022, social selling is still one of the hottest trends in the sales industry. Here are the top 9 social selling trends that you need to know about:
- Social Media as a Sales Channel
According to Jeffrey Hammel, social media is no longer just a platform for marketing and branding. It has become a powerful sales channel in its own right. In fact, many companies are now using social media to drive sales directly.
- The Rise of Social Selling Platforms
There are now many different social selling platforms available, each with its own unique features and benefits. This has made it easier than ever for companies to find the right platform for their needs.
- Increased Integration with CRM Systems
As social selling has become more popular, there has been a corresponding increase in the integration of social selling platforms with CRM systems. This integration makes it easier for salespeople to track and manage their leads and customers.
- Greater Focus on Customer Engagement
Companies are increasingly focused on engaging with their customers through social media. This engagement can take many different forms, such as responding to customer queries and comments, providing customer support, or even offering special promotions.
- Personalized Selling Approaches
Social selling allows companies to personalize their selling approach to each individual customer. This means that salespeople can tailor their pitches and messages to the specific needs and interests of each customer.
- The Use of Social Listening
Social listening is a process of monitoring social media for mentions of your brand, products, or services. This information can then be used to improve your social selling strategy.
- The Rise of Influencer Marketing
As social selling has become more popular, influencer marketing has also risen in prominence. Influencer marketing is the process of working with influential people in your industry to promote your products or services.
- Improved Collaboration between Sales and Marketing
The increased use of social selling has led to improved collaboration between sales and marketing teams. This collaboration helps to ensure that everyone is working towards the same goals and that messages are consistent across all channels.
- Greater Use of Data and analytics
As social selling has become more sophisticated, so has the use of data and analytics. According to Jeffrey Hammel, sales teams are now using data and analytics to track their progress, identify opportunities, and measure results.
Jeffrey Hammel’s Concluding Thoughts
These are just some of the top social selling trends that you need to know about in 2022. Jeffrey Hammel recommends keeping these trends in mind as you develop your own social selling strategy.